Online Dating News

eHarmony Canada Going Strong

(Canada Online Dating News) In February 2010, online dating service eHarmony will celebrate three years in Canada. eHarmony Canada launched in Canada on February 12, 2007, just in time for Valentine’s Day. In the United States, a research study conducted by Harris Interactive in 2006  found that eHarmony was responsible for 33,000 marriages a year. eHarmony has since been expanding into other countries to spread that success.

When eHarmony Canada launched in 2007, it’s CEO, Greg Waldorf stated:

“If you’re going to match singles who have the highest probability of marital satisfaction, the eHarmony model – matching singles who share broad based compatibility – is the only scientifically proven way to do it. Launching and promoting country specific sites like eHarmony Canada is going to enable us to introduce our unique matching system to more people around the world.”

eHarmony isn’t a traditional online dating service. In fact, the company refers to itself as a “relationship service” because it is aimed at people seeking relationships versus those seeking just to casually date. eHarmony Canada requires users to fill out an in-depth personality profile before they can become a member. Dozens of questions help the service to match users based on compatibility.